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Winging It

February 29, 2012 Leave a comment

Inspired by Mistake #1 from The Termite Effect.

Are there areas of your business in which you feel less in control? For some of us it is our sales strategy or lack thereof. While others, it is how we manage and lead our employees. The bottom line is, if you are NOT in control, you are winging it to some degree.

For those areas of your business where you know you are in less control than you should be, I want to challenge you to develop systems around that function to reduce the amount of “winging it”.

As an example, let’s take the customer service function.

  • Do you measure customer satisfaction formally or informally?
  • What procedures do you have in place to handle customer complaints?
  • Do you have a strategy in place to proactively follow-up with customers after they purchase from you?

I realize a list of questions like this can seem daunting; that is why it is imperative that you tackle one piece at a time. Pick the one where you are furthest along already. Consider the list above; you most likely have some type of process to handle customer complaints therefore . . .

  • Look at how consistently it is applied.
  • Evaluate the output that is collected from each complaint.
  • How do you leverage the information gleamed from each complaint? Staff meetings? Informal huddles with your team?

The ultimate question for any business owner is: Could I be absent from the business for a day / a week / a month / six months and return to a thriving operation? 

In order to get to the point where your business can run without your every-waking-moment-attention, take one step at a time. Tackle one task at a time. Establish and implement a system, track the results, insure the system is followed; then, and only then, move on to the next task. Over the course of several months, you will see a dramatic reduction in the amount of “winging it” and, as a result, a less stressful existence in the greatest profession on earth – an entrepreneur.

www.TheTermiteEffect  | www.Clarity-Coaching.biz

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